A New Direction

A New Direction is a London-based non-profit generating opportunities for children and young people to unlock their creativity. London is one of the greatest creative hubs in the world. Every day, thousands of the children and young people who live here are inspired by the city’s culture to unleash their own creative side. They have the chance to develop their skills, talents and passions, becoming people who can thrive in a challenging, changing world and boost our wider society.

But there are also thousands of young people who miss out on London’s creative opportunities. Barriers of inequality or simple lack of support stop young people from reaching their creative potential, which has knock-on effects for their chances of personal fulfilment and success in later life.

Inequality is not set in stone; we can make London into a city with equal opportunities to engage with culture and be creative for all young people and children. This is our vision. We are working towards a society where all children and young people can thrive through developing their creativity.

We work directly with the organisations at the front line: schools, cultural venues, local authorities and businesses. We unite those organisations to campaign for better policies that serve children and young people. We organise joint events and projects to reach a broader audience. We connect young people to mentors, work experience and inspiration.

Our research focusses on understanding the barriers that stop all children and young people realising their creativity, these might be contextual and structural or specific and quantifiable. We are particularly interested in the role schools can play in unlocking creativity for young people and the way in which organisations and individuals can work together locally to create the conditions for creativity to thrive. 

Type of organisation: 
Center of expertise
20-26 Brunswick Place
United Kingdom
020 7608 2132